ORCA SURFBOARDS
ORCA Surfboards blends cutting-edge design with sustainability, crafting high-performance surfboards from eco-friendly materials. With a commitment to innovation, ORCA delivers a seamless fusion of style, durability, and ocean-conscious craftsmanship. Each board is designed for riders who seek both adventure and responsibility—pushing the limits while protecting the waves.
ORCA SURFBOARDS
ORCA Surfboards blends cutting-edge design with sustainability, crafting high-performance surfboards from eco-friendly materials.
THE BRAND.
Inconsistency across promotional materials created confusion and weakened identity.
Typography, color, and logo use lacked structure — there was no unified visual system.
Font
Logo
Colour
Font
Logo
Colour
PROBLEM
Orca Surfboards faced a lack of consistent branding across its promotional materials. The brand struggled with conveying its core message of ecological luxury, resulting in a visual identity that felt fragmented and unclear. Without a cohesive look, the brand failed to connect deeply with its target audience of eco-conscious surfers.
PROBLEM
Orca Surfboards faced a lack of consistent branding across its promotional materials. The brand struggled with conveying its core message of ecological luxury, resulting in a visual identity that felt fragmented and unclear. Without a cohesive look, the brand failed to connect deeply with its target audience of eco-conscious surfers.
PROCESS
To solve this, I began by researching current design trends in the surf industry while keeping sustainability in mind. I explored various logo concepts, color palettes, and design systems that would best capture the brand’s identity. Through digital refinement, feedback, and multiple iterations, the visual direction started to align with Orca’s mission of blending performance with sustainability.
SOLUTION
To solve this, I began by researching current design trends in the surf industry while keeping sustainability in mind. I explored various logo concepts, color palettes, and design systems that would best capture the brand’s identity. Through digital refinement, feedback, and multiple iterations, the visual direction started to align with Orca’s mission of blending performance with sustainability.
SOLUTION
The result is a cohesive and compelling brand identity that now reflects Orca Surfboards' commitment to ecological luxury. The branding features consistent design elements, a nature-inspired color palette, and a clean, memorable logo. This transformation ensures that Orca Surfboards stands out visually while staying true to its mission and target audience.
PROCESS
The result is a cohesive and compelling brand identity that now reflects Orca Surfboards' commitment to ecological luxury. The branding features consistent design elements, a nature-inspired color palette, and a clean, memorable logo. This transformation ensures that Orca Surfboards stands out visually while staying true to its mission and target audience.
