TAYLOR MORGAN
Taylor Morgan is a Call Of Duty streamer with an ever growing audience across many social media platforms. Her brand revolves around gaming, hence she wanted an abstract and unique way to show that.
TAYLOR MORGAN
Taylor Morgan is a Call Of Duty streamer with an ever growing audience across many social media platforms. Her brand revolves around gaming, hence she wanted an abstract and unique way to show that.
THE BRAND.
This brand centers on gaming and digital expression — and I was looking for a bold, abstract way to reflect that identity visually.
Colour
Colour
Logo
Logo
PROBLEM
The Taylor Morgan Merch Guide was created to address inconsistencies in branding, establish a unified aesthetic, and provide approved artworks that accurately represent the Taylor Morgan brand across all merchandise.
PROBLEM
The Taylor Morgan Merch Guide was created to address inconsistencies in branding, establish a unified aesthetic, and provide approved artworks that accurately represent the Taylor Morgan brand across all merchandise.
PROCESS
The design process focused on creating a suite of visual assets and clear guidelines for their use in Taylor Morgan merchandise. This included the design of the primary logo, a combination of 'T' and 'M', with attention to its digital application. A key element was the development of a distinctive illustration, produced in Main, Blue, Pink, and Greyscale color variations to maximize adaptability. For the main illustration, both RGB and CMYK versions were created to accommodate digital showcasing and print applications.
SOLUTION
The design process focused on creating a suite of visual assets and clear guidelines for their use in Taylor Morgan merchandise. This included the design of the primary logo, a combination of 'T' and 'M', with attention to its digital application. A key element was the development of a distinctive illustration, produced in Main, Blue, Pink, and Greyscale color variations to maximize adaptability. For the main illustration, both RGB and CMYK versions were created to accommodate digital showcasing and print applications.
SOLUTION
The final solution provides a detailed merch guide with comprehensive visual assets and usage instructions. The guide includes logo files in SVG format and illustration files in various color options and formats (RGB and CMYK). By providing specific guidelines for logo application, illustration color usage, and orientation, the guide ensures brand consistency and effective visual communication across all Taylor Morgan merchandise.
PROCESS
The final solution provides a detailed merch guide with comprehensive visual assets and usage instructions. The guide includes logo files in SVG format and illustration files in various color options and formats (RGB and CMYK). By providing specific guidelines for logo application, illustration color usage, and orientation, the guide ensures brand consistency and effective visual communication across all Taylor Morgan merchandise.
